BC Game and Leicester City announce sponsorship deal

English Premier League soccer club Leicester City have announced a multi-year partnership deal with BC.Game.

The partnership is reportedly one of the most valuable in Leicester City’s history and will see BC Game branding appear on the fronts of the club's first team shirts from the start of the 2024/25 EPL season.

Since its launch in 2017, BC Game has enjoyed rapid growth.

The community-based, online cryptocurrency gaming platform offers online betting on a range of sports and has an especially good reputation with fans of ESports games.

The crypto betting site supports a wide range of cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH) and Litecoin (LTC).

New players can get a generous Bitcoin bonus offer by using the BC Game promo code NEWBONUS when registering.

Susan Whelan, Leicester City's chief excutive, said of the partnership: “We welcome BC.Game to Leicester City – an opportunity to work with an innovative partner in a new category for the Club.

"As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.

"The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters."

Rayne Davis, Director of Marketing and Affiliates at BC Game, said in a press release: "We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration."